Industry News

Several Problems in the Development and Development of Enterprises

2017-01-23 17:10:00

China's business community, there is such a saying, that large enterprises can not grow, small businesses grow up, tells the Chinese enterprises in the development process generally encountered the "common problem", while the other Western countries, some enterprises, from doing Fast food McDonald's, Kentucky Fried Chicken, Coca-Cola to do drinks, Pepsi, have been decades or even centuries of history, then why China's small and medium enterprises do not, or why big but not long? The author believes that, in addition to the external factors, this is mainly China's small and medium-sized enterprises generally exist the following restrictions on the development of enterprises.


First: short-sighted, lack of strategic vision. This is the majority of China's small and medium-sized enterprises there is the universality of the problem. As a result of the intensification of market competition, many enterprises "headache", the lack of strategic planning, survival of the crisis and forcing some companies to take risks, at the expense of product quality, excessive "overdraft" corporate reputation at the expense of the end, Can only be lifted from the stone hit their feet, harm and harm to others.


There is such a company, the company to produce beverages and convenience foods, arguably, construction of more than 20 years, there should be better development, but in fact not the case, because the company's products are not characteristics, the price is not high Low to not, the low season crazy price, no profit, a peak season, the product trend slightly better, began to cut corners, raise prices, resulting in a lot of "one hammer" sale, plus poor after-sales service in the market, Lift the manufacturers, most of the dealers shook his head, saying that the manufacturers can not compliment, as well as the company "notorious", sales year after year decline, now precarious, precarious. Interestingly, with the city's other beer companies, construction of the number of years with the company about the same, but because of stable product quality, good corporate reputation, has developed into 11 branches, annual output value of more than 1 billion yuan of enterprises group. In contrast, people sorry.


Second: the "law" not to follow, management confusion. The details of the success or failure of a book is now very popular, the book said that China's internal system is not much, some companies can also use the provisions of "sweat" to describe, but really can seriously implement a few, Hanging on the wall more, the implementation of the implementation of the small, and some enterprises is "a pen, a word." This has resulted in a number of small and medium enterprises, including some large-scale internal management of the chaos, confusion is the result of people overstating, a variety of potential crises at any time may break out.


A domestic wine and wine magazine has reported a large food enterprises, due to internal management of the confusion, and the next situation can not be timely upload, poor information, resulting in deduction or retained dealer rebate policy, bullying, bribery, false fees Such as the prevalence of adverse phenomena, seriously damaged the reputation of the enterprise, dealers complained, have complained to the media, resulting in the survival of the crisis.


Enterprises have a serious "non-compliance" phenomenon, a variety of systems as naught, depends on the boss a person has the final say, promised the dealer's policy and marketing staff salary system Chaodixigao, marketers complained, behind the evaluation of veterans, "said not , Do not say, "this" rule of man "approach, so that the management of a chaotic company personnel are all looking at the meaning of the boss act, the company executives deceived, enterprise development is also a little difficult.


Third: overkill, a small matter of great use, Zhiren poor Ren. This is a common problem in China's small and medium enterprises boss, but also the enterprise human resources department can not really play a role in the crux of the problem.


A-jun ability, but it is not with the boss and the relationship between the company's leadership, the results can be in the local B companies can work for 5 years delay in the reuse, and finally had to hate to leave the company, to another The company has held an important position. On the contrary, C-jun, although the lack of capacity, but see the wind, both ways, won the leadership appreciation, and finally to the position of vice president, but because of limited capacity, in charge of work no improvement. But because of his "specialty", but still in the enterprise "swagger through the city", "fame."


There are some small and medium enterprises, the output value can not do it, without analysis, that the lack of internal talent, holding the "outside the monk chanting" thinking, hired some people, invited personnel are some " Can quickly reverse the situation, but most of it, because the "foreign monks" once the environment has changed, they "acclimatized", or copied copy, does not meet the actual situation of enterprises, the end is the enterprise to lead astray. In fact, business owners simply do not know, and sometimes the real talent of enterprises on the hidden inside the enterprise, but not able to find the "Bole" only. I know a friend, was a company's drivers, in the enterprise on the occasion of his life and death, he "to come forward," took over the enterprise, not a few years the scene, put the enterprise to take care of the booming, one step a year , Has become a key enterprise in the province. This can not be said to be "no internal talent," the great irony.


Fourth: the lack of audit cost consciousness, performance management can not keep up. Now a lot of SMEs in China, the lack of audit and cost awareness, poor performance management, corporate monthly, annual profit or loss how many are not very clear, "stumbled" live, this behavior is a direct result of serious waste, Account confusion, lack of internal driving force for the development of enterprises.


I served a few years ago, a stock listed companies, has set up branch offices in some capital cities, the operation of a few years, the branch has been a loss, not worth the monthly sales of wages, and waste a serious, promotional items, Wide publicity goods can be brought out at any time, the payroll is also very casual, reflecting not much work, the lack of appropriate promotion incentives, performance management and competitive mechanisms, with the words of branch managers, companies listed, More than a billion, the money do not know how to spend. So there is no accounting and cost awareness, how companies will develop. Unexpectedly, not long ago to Jinan on business, happened to encounter before the branch manager, talking about the company, has been to the mountain as soon as possible to the "sacrifice" of the point, and he has also left that company.


Fifth: behind closed doors, the lack of operational strategy company. A considerable number of small and medium enterprises, there is a serious "take it for granted" phenomenon, many strategies are not based on scientific research on the basis of the market, but arbitrary. The company leadership to sit in the office, a few people a discussion, no matter feasible feasible, they plan to produce what products, what marketing planning or policy, the results, one to the market, not marketable, or the development of policy is not realistic , Resulting in a lot of waste of resources.


A business owner told me to complain, saying that the company as a result of the replacement of several marketing director, each director took office, regardless of 3721, to develop a range of products to show their own ideas, but the lack of Market proof, resulting in product sales do not go out, large quantities of package material backlog, resulting in liquidity problems, enterprises in trouble.


Sixth: positioning are not allowed, four attacks, resulting in business "empty." Now many small and medium enterprises, in their own brand and business positioning, there is error. Obviously small businesses, has chosen to "small charge" to see other companies advertising, made a performance on their own as soon as possible to advertise, the results, the product distribution rate and the corresponding management did not keep up, resulting in Advertising "drop", wasted resources. Another point is that can not effectively focus on resources, attacking its point, bigger and stronger, but around the attack, the result is often a "wall", the results get out, the market flat light, resulting in the development of enterprises without stamina, and even face closure Bankruptcy edge.


There was a large retail business, more than a decade ago was the pride of Zhengzhou, economic and social benefits have reached the maximum. As a result, due to be dazzled by the victory, they began to blindly expand, four "Happy Valley enclosure", set up branches, did not last long, because the branch "do not know the current situation", and serious losses. And finally fell out of a creditor surplus door, "walled", trademark risk is the outcome of the auction.


China is now entering the WTO, the market is gradually opening the door to the outside, China's SMEs in order to better development, in addition to the external environment, corporate system and other factors, the more important thing is to see these enterprises can overcome the strategy, management , Human and other aspects of the shortcomings, only the business people, financial and material to achieve the best combination of small and medium enterprises will be out of the woods, will stand in the undefeated forest.